Research data suggests that most Twitter users tap into the platform in the early morning for the latest news and updates.Īmerican Marketing Association’s research on social media scheduling reveals that content posted on social media in the early morning resulted in an 8.8% increase in click-through rate (“Social media strategists” n.d.). Instagram has also proven to be an effective channel for showcasing and selling products of all types.Īs for Twitter, Sprout Social recommends scheduling tweets around peak times from Monday through Friday, from 8AM to 4PM. Because of the increasing popularity of Instagram Stories-which are easy to check at any given time-the social platform experiences more scattered engagement points on weekends and mornings compared to any other social media. Meanwhile, Instagram’s most consistent engagement occurs from Monday through Friday, from 9AM to 4PM. ![]() In addition, the data revealed that the most consistent number of engagements on Facebook happen from Tuesday through Thursday, from 8AM to 3PM. According to Sprout Social’s report (“Best times to post,” 2020), activity rises at the middle of the week, tapering off on weekends for most industries. On Facebook, the best day to post content appears to be on Wednesday, at 11AM and between 1AM and 2PM. The findings highlighted the best time, best day, and worst day to post on social media. Sprout Social, one of the world’s leading social media management platforms, worked with a data science team to analyze the most and least frequently engaged content from over 20,000 customer profiles. The Best Times to Post on Social Media in 2021 According to 27 Studies Sprout Social Take this as a starting point to find out which schedule works best for you and your followers. In this article, we’ve analyzed 25 studies to find out the best times to post on social media. To break it down, 90.5% of social media users are Millennials, whereas 77.5% are Gen X and 48.2% are Baby Boomers. Today, there are more than 3.96 billion active social media users all over the world. It gives people the power to reach out to their loved ones despite physical distance, and it provides a useful platform to share information. People use it to find career opportunities, connect with other people across the globe, or use it as a platform where they can express and share their thoughts, feelings, insights, and emotions. Studies About Best Times to Post on Social Media in 2021 By leveraging these data, you can tap into the power of social media to engage with customers, reach more audiences, generate sales, and drive more traffic. In this article, we compiled data from 27 studies about the best times to post on social media. Knowing the most ideal and the worst times to post on various social media platforms can make or break your brand. Especially for businesses that wish to stay on top of their game, social media are a powerful tool to promote brands and keep the interaction alive with customers. In the wake of the global pandemic, uncertain markets, and distant socializing, the battle for social media engagement and visibility has become more competitive than ever. There is no one-size-fits-all solution when it comes to knowing when to post, how often to be active on social media, and which content to post and share with the world.
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